ScaleUp Capital invests in leading European tech media outlet, Sifted.

Sifted is a high quality new-media platform focused on in-depth reporting, news and analysis on European startups.

Today’s investment will enable the media outlet to continue scaling the definitive resource for insights on the European startup ecosystem. It will use the capital raised to expand its existing team of 40 employees to double that number next year, adding to its editorial, commercial, marketing and tech and data teams. The editorial team already consists of 15 journalists in London, Stockholm, Paris, Berlin and Barcelona, with plans to expand its presence across the region.

Sifted started three years ago, founded by John Thornhill, Innovation Editor at the Financial Times, and serial entrepreneur Caspar Woolley. Since its launch, Sifted has grown from its one journalist and one newsletter, to a team of 40 with an editorial team that brings experience from the FT, Wall Street Journal, Bloomberg, Dagens Industri and Courier Magazine.

Caspar Woolley, Sifted Co-Founder, said:

“The hardest challenge for any startup is to scale, which is why we are delighted by ScaleUp Capital’s investment in Sifted – they are specialists in the game. ScaleUp Capital will work closely with our management team to scale up all of our operations and help take us to the next level. They have a great history of building successful businesses, which is why we are enthused by the prospect of this partnership to accelerate our expansion.”

Simon Philips, ScaleUp Capital CEO, commented:

“We are delighted to be leading on this investment round and adding Sifted to our roster of businesses. Sifted is a successful startup that has built an incredible team and following in just three years. Its growth trajectory is impressive and the steps the business wants to take to expand on its offering and staff is exactly why we are excited to embark on this journey. We will work closely with their team to unleash their potential and witness them become a leading player in the market.”

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