Consistently exceeding expectations for more than 18 years.

Entrepreneurial roots

Founded in 2002 as Root Capital, we spent the early years cutting our teeth, and over time have developed a platform and reliable scaling methodology that can be applied to any B2B business in the software, content, services or technology sectors.  In 2021, we rebranded to ScaleUp Capital to better reflect what we actually do.

Our founders have been where you are, having spent over 11 years from 1991 to 2002 building two high growth businesses in the B2B technology and services sectors, with combined revenue of >£50 million and employing several hundreds of people, before exiting both to larger trade buyers.

Dedicated, sector specialists

We specialise in the B2B digital sector, covering technology, software, content and services.  Many of our businesses are built on SaaS, subscription, managed service or outsourcing revenue streams.

Our core values give you a sense of what we are like to work with.


We invest in entrepreneurial businesses and we are entrepreneurial ourselves.  This is about being alert to opportunities when they arise and seizing the moment. It’s about being positive and can-do when the going gets tough. It’s about always finding a way when the prize is big enough.  It’s about being pragmatic and flexible.  And it’s about being human, valuing people and relationships and having fun.


We believe that if sensible people can get to the truth and heart of a matter, then they tend to make the right decisions, and most poor judgements or misunderstandings or disagreements stem from one side or the other not having access to the objective truth.  We listen, observe, and relentlessly question and investigate until we get to this truth.  And then we say it as it is.



We move fast. Pace delivers results more quickly.  If we fail, then pace means we fail fast, learn and have time to pivot and try again.  Pace eliminates wastage, forces focus on what really matters, and engenders a relentless desire for more progress and better results.  Pace requires intensity, being direct and straightforward, cutting to the chase, keeping things simple, and always having a clear purpose to what we are doing.


We set high standards and go the extra mile to ensure the rigour of our work. We collect all the pertinent data that exists and analyse and organise this information logically, accurately and without error, paying attention to the details. We are clear and transparent about where we have the data to back up conclusions and where we don’t, and cognisant of the quality of the sources and reliability of the data.


Meet The Team

  • Michael Allen - Investment Director

    Michael graduated from Kings College London with a first class honours. He is a chartered accountant and investment professional of 10 years. Before joining ScaleUp, Michael spent 5 years with PwC in their Corporate Finance division.

  • Yaqoob Alvi - Finance and Commercial Director

    Yaqoob graduated from McGill with a degree in Finance. He then qualified as a chartered accountant at Deloitte before working in investment banking at Credit Suisse London. His subsequent experience was in Venture Capital at 14W Venture Partners, before joining ScaleUp.

  • Jamie Arnold - Talent Director

    Jamie is responsible for ScaleUp's talent acquisition and leadership development function. Jamie graduated with a first class honours from the University of Exeter in 2016, following this he spent 4 years with Skill Capital, a private equity-focused executive search firm.

  • Louis Blaxill - Change Executive

    After graduating from Exeter with first class honours in Economics and Politics, Louis joined Baringa Partners where he specialised in delivering strategic transformational change.

  • Niall Casson - Origination Manager

    Graduating with a first class honours in Business Management, Niall is responsible for ScaleUp Capital's deal origination and brand management. His role involves building new relationships with exciting businesses.

  • Frank Hyman - Partner

    After graduating in PPE from Oxford University, Frank started out in consultancy with Bridgewater and then Capgemini, before taking on operational and MD roles at Electrocomponents and Autocue. Joining ScaleUp in 2013, Frank has led new investments and the further development and rollouts of our Scaler Programme.

  • Joe Jarman - Strategy Director

    Joe works on value creation with our portfolio companies, helping them deliver on our shared growth ambitions. After graduating with a First Class MEng from Bristol, Joe worked for L.E.K. Consulting before holding roles in strategy, operations and general management at an array of tech start-ups.

  • Henry Macpherson - Investment Manager

    After graduating from Newcastle University with a BSc, Henry spent time working in a SaaS startup in both operational and business development roles. After which he moved to Killik and Co working as an Investment Manager. Henry is primarily responsible for ScaleUp Capital’s fundraising activities.

  • Simon Philips - Partner

    Simon spent 11 years building and then selling two digital businesses before setting up ScaleUp Capital in 2003, previous to this he graduated with a first class degree in engineering from Cambridge University and started his career at Bain & Company. He has gone on to develop an enviable track record as an investor and scale-up specialist in the digital sector.

  • David Sparrow - Investment Director

    David is primarily responsible for deal origination and execution at ScaleUp. He started he career at Deloitte, where he qualified as a chartered accountant. His subsequent experience was across investment and operations at Bloc Ventures and M&A advisory at Equiteq.

  • Karen Steadman - Team Support

    Karen joined ScaleUp Capital in August 2015 and has previous experience in marketing and events. Karen supports the senior team and is involved in projects across the company portfolio.

  • Nathalie Thébault - Investment Director

    Nathalie leads sourcing and execution in the DACH region as well as other core European markets. Having studied Politics and Economics at the Friedrich-Alexander University in Nürnberg, she went on to work at Munich Private Equity Partners followed by Clearsight Investments before joining ScaleUp Capital.

  • Mikkel Tolnaes - Strategy Director

    Mikkel focuses on identifying and unlocking strategic growth opportunities for our portfolio companies. His experience comes from his senior position at L.E.K. Consulting and from being an early employee at a start-up. Mikkel holds an MBA from the University of Cambridge and B.Sc. in Finance.

  • William Wellesley - Partner

    William graduated from Oxford with a degree in PPE. He then qualified as a chartered accountant before working in investment banking at Schroders. He has held a number of senior roles including COO of St. James’s Place Capital, Joint MD of Molton Brown Group in the period up to its sale to Kao Corporation, Group COO of GEMS Education and CEO of Book People.

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  • Become a ScaleUp Capital Leader

    We often back existing CEOs and management teams, but there are occasions where we need to add new leaders to the C-suite.

    It’s great to work with a proven CEO, but we are also always on the lookout for emerging, high-potential leaders. These individuals are earlier in their professional careers but are super-bright, driven, commercial, and ambitious, with backgrounds often in strategy consulting.

    If you fit this bill and want to move from consultancy into entrepreneurial management, then please do get in touch

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