Success Story
Under prior PE ownership, Autocue was a famous brand but was losing market share to new lower cost rivals.
Global leader in teleprompter systems for the broadcast and corporate sectors.
Business Situation
Autocue had been taking things for granted and had been underinvested for several years. They needed reinvigoration, fresh ideas and energy to regain lost market share and find growth. We acquired the business and worked with new management to do just that.
The Journey
Investing in product lines, new sales teams and new channel partners gradually stemmed the decline and brought the business back to year on year growth and market leadership before successful trade exit.
“We had stumbled but ScaleUp Capital provided the funding and support resources to get us back on track and growing again”
Key Achievements
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1st
Brought back to growth and market leadership
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30
New international channel partners
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3
New product lines